Your team on the ground between Europe and Brazil
Local operators in Milan, Paris and São Paulo. From the first map to your first customers, in either direction. Know more
Most expansion mistakes are made in the first 90 days
Companies that succeed at home still get these wrong in a new market.
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01
Wrong first customer
A familiar buyer profile at home can be the wrong beachhead abroad. Segment, channel and willingness-to-pay shift across borders.
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02
Regulatory or tax surprise
Permits, local entity requirements, employment law and tax treatment differ by country. Getting them wrong can stop a launch before it starts.
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03
No local trust or partners
First customers, distributors and hires need local trust. Without it, even a strong product gets ignored.
How we open a country
The First Mile. Five steps, from first signal to an installed country team. Every step can stop if the evidence says no.
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Trigger
A customer request, a partner in the market, or a funding round. Something signals the country is real.
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Map
We map your company against the market: buyers, regulation, competitors, trade terms. A free first view, then a full reviewed map with named potential customers.
Expansion Readiness Diagnostic
A structured diagnostic of your company's readiness for a specific market, completed from public data and your own answers. Tells you what you already have and what you would need to build.
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Validate
We test the map's conclusions on the ground: customer conversations, pricing checks, regulatory deep-dives. A go/no‑go decision in weeks.
Country Validation Sprint
A time-boxed sprint to validate the market on the ground: real customer conversations, pricing signals, regulatory checks, and a go/no‑go recommendation with evidence.
Stop
Stopping is a result.
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Activate
First customers, legal entity, local payments, a working sales motion — the basics that make you operational in the new market.
Market Activation Sprint
First revenue in the new market. We set up your legal entity, local payments, initial customers and a working sales motion, all within a fixed window.
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Install
We hire and install a country manager or pod that runs the market as your local team, with our ongoing support.
Country Manager Install
We recruit, hire and install a country manager or a local pod who runs the market as your team, backed by our Expansion Board for ongoing support and accountability.
Ongoing support
Expansion Board
After the install, the Expansion Board meets regularly with your country lead to review pipeline, fix blockers and keep the market on track.
For companies considering an acquisition as their entry path, we coordinate due diligence, valuation and deal execution. Advisory work only, no brokerage.
What a map tells you
Every map reads your website and public data about your company, then places you in the corridor between your home market and your target. For goods companies, it reads trade flows and tariff coverage. For software, it maps the corridor.
Example
- Italy to Brazil
- Brazil to Italy
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Your company, sized and placed
The map reads your site to understand what you sell, who buys it, and which country you operate from. Goods or software — the map adapts.
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Trade flow between the two countries
For goods companies, the map shows what Brazil already imports from your home country in your product category. For software companies, the map shows the corridor without trade data.
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EU–Mercosur treatment
For goods exported from the EU, the map shows how the EU–Mercosur agreement treats your product chapter: which tariff lines go to zero and when. A link leads to the full calculator for your exact product code.
What the map can't tell you
- Whether your product actually qualifies under the specific rules of origin. We check that when we review your map by hand.
- Which of the identified buyer segments would actually buy from you. The map is a hypothesis, not a signed contract.
- Local pricing, channel margins and competitive dynamics. The map is a starting point for a conversation, not the end of one.
Who this is for
We work with goods exporters and software companies on the corridor between Europe and Brazil.
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Software
First segment, channel, pricing, payments and FX.
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Climate and industrial tech
Permits, pilots, operators, public funding.
Engagements
A few of the expansions we are working on right now.
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Italian recruiting platform · entering Brazil
We are leading its market entry in Brazil: validating the market, adapting the offer and approaching customers. It already has signed customers there.
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Environmental technology · Italy and Europe
Market analysis and partner talks for an environmental technology company in Italy and the rest of Europe.
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Kitchen infrastructure · Mexico
Commercial launch planning for a kitchen infrastructure company entering Mexico.
The people behind it
Lapo and Gaspard co-founded VYA, later sold to Liv Up, and have led expansion work at Nubank, CloudWalk, iFood and CASACOR.
We've built a business together. Now we help build yours in a new market.
Lapo Lazzati
Gaspard Voiseau